Sprinkles are for Winners

A commercial for Progressive. Everything about the ad is a nod to the 1970’s. 
Flo: Now, let’s go get you some ice cream!
Guy (Newbie salesman who she has comforted after he’s botched a sale): With sprinkles?
Flo: No! Sprinkles are for winners.
Yes, Flo. Sprinkles are for winners.